| Linkfluence: Building on ActSocial's Relationships - Teaching Note |
| 作者姓名：Wei Lu; Ying Zhou; Jeff Chai; Darren Meister; |
| 商品類型： | 商品編號：8B17M161 |
| 出版日期：2017/07/03 | 內容長度：7 頁 |
Teaching note for product 9B17N011.
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| Linkfluence: Building on ActSocial's Relationships |
| 作者姓名：Wei Lu; Ying Zhou; Jeff Chai; Darren Meister; |
| 商品類型：Case (Pub Mat) | 商品編號：9B17M161 |
| 出版日期：2017/02/21 | 內容長度：19 頁 |
In 2014, Alibaba—the Chinese e-commerce giant who, in September 2014, completed the largest initial public offering (IPO) in New York Stock Exchange (NYSE) history—was preparing itself for an additional round of capital fundraising. This time, Alibaba focused its efforts on a new, large bond issue. Its chief executive officer would lead Alibaba’s finance team in meetings with investors in Hong Kong, Singapore, and London to gather information about .....more
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